ROOTS Collection 2021

On the occasion of its 75th anniversary in 2021, MOSER is presenting the unique “ROOTS” trend collection, which combines creative hairstyles with high fashion, contemporary art and traditional Black Forest elements in a wholly unprecedented way. The name “ROOTS” symbolises a commitment to the company location, i.e. where MOSER has its roots, and represents the symbiosis of culture, tradition, innovation and creativity. Collaborations between the MOSER Artistic Team, KUNSTRAUM GRÄSSLIN in the Black Forest town of St. Georgen and fashion designer CEM Van Kay, alias Cemre Xhaferi, from Stuttgart, yielded beautiful impressions with inspiring hairstyles ideal for everyday life. The hairstyles were exclusively created using MOSER appliances and tools. Innovative cutting techniques developed by MOSER over many years were also applied.